Jakob Nielsen has been called:
Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Before starting NNG in 1998 he was a Sun Microsystems Distinguished Engineer.
Dr. Nielsen founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.
How to define usability? How, when, and where can you improve it? Why should you care? This overview answers these basic questions. Learn More
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be. Learn More
Structure and navigation must support each other and integrate with search and across subsites. Complexity, inconsistency, hidden options, and clumsy UI mechanics prevent users from finding what they need. Learn More
Users often see online content out of context and read it with different goals than you envisioned. While you can't predict all such goals, you can plan for multiple uses of your text. Learn More
Newsletter usability has increased since our last study, but the competition for users' attention has also grown with the ever-increasing glut of information. Learn More
We found a 9% improvement in the usability of About Us information on websites over the past 5 years. But companies and organizations still can't explain what they do in one paragraph. Learn More