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Creative direction for the user experience (ux)

I have been active in the online community and developing user-centered design for 11+ years. After a successful 5 year entrepreneurial effort in launching an interactive web & media company (being its President and Creative Director), I turned my focus towards web usability, user experience (ux), and information architecture (ia).

 

Channeling my research towards the user experience, I was on a fact finding mission to understand how and why people search for information, what they do with it, why they return or do not, and how to create engaging online environments for this audience. Additionally, I am constantly bettering my methods of user experience by staying abreast of the latest research in usability and online technologies available for development.

 

Over the years I have managed multiple teams comprised of programmers, implementation specialists, visual designers, and on and off screen talent. My goal for every project is to create a collaborative environment for the team by setting standards that ensure a memorable user experience. In addition, I have had years of experience involving evaluation and establishment of business and marketing objectives with numerous Fortune 100 companies.

Client List

ADM Boston Scientific Buck Consultants
FedEx Ground HealthPartners Kroger
Liz Claiborne Express Scripts RR Donnelley
BrushWellman Mellon Financial Motorola
Ogilvy Sara Lee UnitedHealth Group
UnitedHealthcare Verizon Wireless Travel Leaders

Honors & Awards

  • Gold Quill Award of Excellence, IABC San Francisco, Interactive Media Design
  • Silver Quill Award of Excellence, IABC Pacific Plains, Interactive Media Design
  • Bronze Quill Award of Merit, IABC Midwestern, Internal Communication
  • International Davey Award, Silver, Interactive Sales & Marketing
  • Silver Omni Intermedia Award, Product/External Communications
  • Crystal Clarion Award, AWC, Multimedia Presentation for Corporate Use
  • AIGA Best in Category, AIGA Minnesota, Interactive Web Design
  • Site of the Day, Adobe Corporation
Professional Commentary
Unconventional Ways

"Andrew is an outstanding talent in the field of interactive design ...utilize[ing] technology in unconventional ways that exceed client expectations while meeting customers' needs." - D. Wacker, Consultant & Business Development

 

Educating and Vision
“Few people understand the potential that interactivity can play in educating the consumer...[He] amazes me; he is a true visionary.” - T. Runkle, User Experience Architect