Health Partners
Summary
To develop an interactive e-learning tool that HealthPartners could distribute to their new clients' employees, detailing the benefits of joining the HealthPartners health care system.
Objectives & Overview
To enhance their traditional print marketing, HealthPartners was looking for an engaging e-learning experience to introduce newly acquired clients' employees to the HealthPartners care system. More importantly they did not want the media to feel like a "talking Power Point" and instead demanded a more personalized experience.
The solution was to select key messages, that HealthPartners felt separated them from the competition, and to visually create these messages in a 'real life' interface. Following the branding guidelines established for that year's campaign, the completed package flowed seamlessly from print to screen.
Photo Gallery
