Andrew P. Wachholz

Education

Bachelor of Fine Arts, May 2000
Minnesota State University Mankato, Mankato, Minnesota

 

Experience

IA/UX, User Experience Design, April 2011 to Present
The Nerdery, Bloomington, Minnesota

• Lead user experience and information architecture discovery sessions
  
• Ensure feature sets and project requirements align with business objectives
• Perform content audits, competitive analysis, and develop user personas
  
• Construct site maps, wireframes, annotations, and develop visual design.
  
• Create solutions for mobile, tablet, social medias, and emerging web technologies

 

Interactive Marketing Manager, July 2010 to April 2011
PLATO Learning, Inc., Bloomington, Minnesota

• Lead consultation for best practices in online marketing and user experience (UX)
  
• Create and manage corporate email marketing strategies
  
• Assess and report web analytics to determine marketing ROI
  
• Establish corporate social media guidelines and standards

 

Usability & Development Specialist, September 2007 to July 2010
Travel Leaders, Minneapolis, Minnesota

• Lead I.T. & Marketing departments for all online initiatives
  
• Compose concepts, usability design, implement, and test online marketing projects
  
• Enforce usability standards incorporating information architecture and brand
  
• Lead R&D to explore future enhancements to increase online visibility

 

Creative Director / Sr. Interactive Developer, November 2002 to April 2007
Axcept Media, LLC, Minneapolis, Minnesota

• Evaluate, establish, and develop business opportunities
  
• Team lead / Director of client projects & Collaboration lead for conceptualization
  
• Responsible for managing multiple projects including timelines and budgets
  
• Implementation of policies, procedures, and guidelines for all client endeavors
  
• Developed creative briefs, design concepts, and lead video production/direction
  
• Supervised & managed scheduling of contracted professionals

 

Interactive Instructor, August 2001 to December 2001
Minnesota State University Mankato, Mankato, Minnesota

• Compose semester syllabus for beginner, intermediate, and advanced levels
  
• Lead classroom lecture, demonstrations, and assignment exercises
  
• Monitor and tutor students during open lab sessions

 

New Media Specialist, June 2000 to November 2002
James Tower, Mankato, Minnesota

• Mulit-media development using Macromedia Flash
  
• Implemented web design parameters, style guides, and visual standards
  
• Arranged creative briefs and design concepts for clients
  
• Implemented and instructed company wide new media seminars
  
• Lead creative in GUI development for several proprietary software applications